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Category: Marketing [ All ]

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  Title Copies
Strategic market management 
Edition: 7th ed.  
Year: 2005 
ISBN: 8126516046 
ISBN 13: 9788126516049 
Call No: 658.8 
 1 
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
Year: 2005 
ISBN: 1591396190 
ISBN 13: 9781591396192 
Call No: 658.802 
 3 
Brand management : text and cases 
Edition: 2nd ed. 
Year: 2002 
ISBN: 8174464808 
ISBN 13: 9788174464804 
Call No: 658.827 
 2 
Brand positioning : strategies for competitive advantage 
Edition: 2nd ed. 
Year: 2005 
ISBN: 0070581592 
ISBN 13: 9780070581593 
Call No: 658.827 
 6 
Branding 
Year: 2007 
ISBN: 8179926680 
Call No: 658.8 
 2 
Capital markets : institutions and instruments 
Edition: 4th ed. 
Year: 2009 
ISBN: 812033826X 
ISBN 13: 9788120338265 
Call No: 332.0414 
 1 
Customer relationship management 
Year: 2004 
ISBN: 8131218600 
ISBN 13: 9788131218600 
Call No: 658.812 
 1 
Emotional Branding : The new paradigm for connecting brands to people 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 
 1 
Living brands 
Year: 2007 
ISBN: 0070659214 
ISBN 13: 9780070659216 
Call No: 658.827 
 1 
Marketing channel management : a customer-centric approach 
Edition: 1st ed. 
Year: 2001 
ISBN 13: 9780761995517 
Call No: 658.84 
 2 
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