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Category: Marketing [ All ]

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  Title Copies
Service management and marketing : a customer relationship management approach 
Edition: 2nd ed. 
Year: 2004 
ISBN: 9812531432 
Call No: 658.8 
 1 
Brand management : text and cases 
Edition: 2nd ed. 
Year: 2002 
ISBN: 8174464808 
ISBN 13: 9788174464804 
Call No: 658.827 
 2 
Services marketing : the indian perspective 
Year: 2002 
ISBN: 8174462678 
ISBN 13: 9788174462671 
Call No: 658.8009 
 1 
Branding 
Year: 2007 
ISBN: 8179926680 
Call No: 658.8 
 2 
Living brands 
Year: 2007 
ISBN: 0070659214 
ISBN 13: 9780070659216 
Call No: 658.827 
 1 
Strategic marketing management 
Year: 2002 
ISBN: 0070486883 
ISBN 13: 9780070486881 
Call No: 658.8 
 1 
Marketing management 
Edition: 14th ed. 
Year: 2013 
ISBN: 8131767167 
ISBN 13: 9788131767160 
Call No: 658.8 
 6 
Brand positioning : strategies for competitive advantage 
Edition: 2nd ed. 
Year: 2005 
ISBN: 0070581592 
ISBN 13: 9780070581593 
Call No: 658.827 
 6 
The marketing imagination 
Year: 1983 
ISBN: 0029188407 
ISBN 13: 9780029188408 
Call No: 658.8 
 1 
Emotional Branding : The new paradigm for connecting brands to people 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 
 1 
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