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Call No:
658.827
[
All
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Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Brand management : text and cases
Edition
:
2nd ed.
Year
:
2002
ISBN
:
8174464808
ISBN 13
:
9788174464804
Call No
:
658.827
Verma, V. Harsh
Excel Books
Books
2
Brand positioning : strategies for competitive advantage
Edition
:
2nd ed.
Year
:
2005
ISBN
:
0070581592
ISBN 13
:
9780070581593
Call No
:
658.827
Sengupta , Subroto
Tata McGraw-Hill Publishing Company
Books
6
Building Strong Brands
Year
:
1996
ISBN
:
002900151X
ISBN 13
:
9780029001516
Call No
:
658.827
Aaker, A. David
Free Press
Books
1
Building strong brands
Year
:
1996
ISBN
:
1849830401
ISBN 13
:
9781849830409
Call No
:
658.827
Aaker, David A.
Simon & Schuster UK
Books
1
Emotional Branding : The new paradigm for connecting brands to people
Edition
:
1st
Year
:
2001
ISBN
:
1581150784
ISBN 13
:
9781581150780
Call No
:
658.827
Gobe , Marc
Allworth Press
Books
1
Global brand strategy : unlocking brand potential across countries, cultures & markets
Year
:
2004
ISBN
:
0749442131
ISBN 13
:
9780749442132
Call No
:
658.827
Gelder Van Sicco
Kogan Page
Books
1
Living brands
Year
:
2007
ISBN
:
0070659214
ISBN 13
:
9780070659216
Call No
:
658.827
Nadeau , A Raymond
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
Strategic brand management
Year
:
2007
ISBN
:
0195692284
ISBN 13
:
9780195692280
Call No
:
658.827
Elliot,Rechard
Percy,Larry
Oxford University Press
Books
1
Strategic brand management : building, measuring, and managing brand equity
Edition
:
2nd ed.
Year
:
2003
ISBN
:
8177584871
ISBN 13
:
9788177584875
Call No
:
658.827
Keller, Kevin Lane
Prentice Hall of India
Books
1
