Strategic brand management : building, measuring, and managing brand equity

Type

Book

Authors

Keller, Kevin Lane ( Kevin Lane Keller )

ISBN 10

8177584871

ISBN 13

9788177584875

Tags

Brand name products, Product Management, Marketing, Strategisches Management

Number of Copies

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Praxis Business school	1255	658.827	1			Yes

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