Strategic brand management : building, measuring, and managing brand equity

Type
Book
Authors
Keller, Kevin Lane ( Kevin Lane Keller )
 
ISBN 10
8177584871 
ISBN 13
9788177584875 
Category
Management   [ Browse Items ]
Publication Year
2003 
Pages
816 p. 
Subject
Brand name products 
Abstract
 
Description
 
Biblio Notes
 
Number of Copies

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