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Tag:
Marketing
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Page 1 of 2
Title
Authors/Editors
Publisher
Type
Copies
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Year
:
2005
ISBN
:
1591396190
ISBN 13
:
9781591396192
Call No
:
658.802
Mauborgne, Renée
Kim, W. Chan
Harvard Business School Press
Books
3
Brand positioning : strategies for competitive advantage
Edition
:
2nd ed.
Year
:
2005
ISBN
:
0070581592
ISBN 13
:
9780070581593
Call No
:
658.827
Sengupta , Subroto
Tata McGraw-Hill Publishing Company
Books
6
Building Strong Brands
Year
:
1996
ISBN
:
002900151X
ISBN 13
:
9780029001516
Call No
:
658.827
Aaker, A. David
Free Press
Books
1
Case Studies in : Marketing management
Edition
:
1st ed.
Year
:
2012
ISBN 13
:
9788131761397
Call No
:
658.8009
Kumar , Ramesh S
Pearson Education India
Books
1
Consumer behavior
Edition
:
10th ed.
Year
:
2010
ISBN
:
8131731561
ISBN 13
:
9788131731567
Call No
:
658.8342
Schiffman , G. Leon
Kanuk , Lazar Leslie
Kumar , Ramesh S
Dorling Kindersley Pvt. Ltd.
Books
7
Marketing channel management : a customer-centric approach
Edition
:
1st ed.
Year
:
2001
ISBN 13
:
9780761995517
Call No
:
658.84
Venugopa , Pingali
SAGE Publications Pvt. Ltd
Books
2
Retailing management
Edition
:
8th ed.
Year
:
2012
ISBN 13
:
9780073530024
Call No
:
658.87
Levy,Michael
Weitz,A.Barton
Pandit,Ajay
McGraw-Hill Education
Books
1
Retailing: environment and operations
Year
:
2002
ISBN
:
8131501639
ISBN 13
:
9788131501634
Call No
:
658.87
Newman, J. Andrew
Cullen ,Peter
Cengage India
Books
2
Sales and Distribution Management
Year
:
2005
ISBN
:
0195673905
ISBN 13
:
9780195673906
Call No
:
658.81
Panda , k. Tapan
Sahadev , Sunil
Oxford University Press
Books
1
Sales and distribution management
Edition
:
2nd ed.
Year
:
2012
ISBN
:
0198077041
ISBN 13
:
9780198077046
Call No
:
658.81
Panda, Tapan K.
Sahadev, Sunil
Oxford University Press
Books
1
1
2