Building Strong Brands

Type

Book

Authors

Aaker, A. David ( David A. Aaker )

ISBN 10

002900151X

ISBN 13

9780029001516

Category

Marketing [ Browse Items ]

Publication Year

1996

Publisher

Free Press

Pages

380 p.

Subject

Brand name products--Management

Tags

Management, Consumer Behavior, Product Management, Sales & Selling, Entrepreneurship, Marketing

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Praxis Business school	68	658.827	1			Yes

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