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Publisher:
Free Press
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Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Building Strong Brands
Year
:
1996
ISBN
:
002900151X
ISBN 13
:
9780029001516
Call No
:
658.827
Aaker, A. David
Free Press
Books
1
Competitive advantage : creating and sustaining superior performance : with a new introduction
Year
:
1998
ISBN 13
:
9780684841465
Call No
:
658
Porter, Michael E.
Free Press
Books
5
Delivering quality service : balancing customer perceptions and expectations
Year
:
1990
ISBN 13
:
9780029357019
Call No
:
658.812
Zeithaml, Valarie A.
Parasuraman, A.
Berry, Leonard L.
Free Press
Books
1
Juran on quality by design : the new steps for planning quality into goods and services
Year
:
1992
ISBN
:
0029166837
ISBN 13
:
9780029166833
Call No
:
658.562
Juran, J. M.
Free Press
Books
1
The marketing imagination
Year
:
1983
ISBN
:
0029188407
ISBN 13
:
9780029188408
Call No
:
658.8
Levitt, Theodore
Free Press
Books
1
