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Tag: Product Management [ All ]

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  Title Copies
Brand positioning : strategies for competitive advantage 
Edition: 2nd ed. 
Year: 2005 
ISBN: 0070581592 
ISBN 13: 9780070581593 
Call No: 658.827 
 6 
Building Strong Brands 
Year: 1996 
ISBN: 002900151X 
ISBN 13: 9780029001516 
Call No: 658.827 
 1 
Emotional Branding : The new paradigm for connecting brands to people 
Edition: 1st 
Year: 2001 
ISBN: 1581150784 
ISBN 13: 9781581150780 
Call No: 658.827 
 1 
Product management and new product development 
Year: 2006 
ISBN: 8174464786 
ISBN 13: 9788174464781 
Call No: 658.5 
 1 
Strategic brand management : building, measuring, and managing brand equity 
Edition: 2nd ed. 
Year: 2003 
ISBN: 8177584871 
ISBN 13: 9788177584875 
Call No: 658.827 
 1