Emotional Branding : The new paradigm for connecting brands to people

Type
Book
Authors
Gobe , Marc ( Marc Gobe )
 
ISBN 10
1581150784 
ISBN 13
9781581150780 
Category
Marketing  [ Browse Items ]
Publication Year
2001 
Publisher
Allworth Press 
Pages
319 p. 
Subject
Motivation research 
Tags
Advertising, Consumer Behavior, Product Management, Research 
Number of Copies
1 
Accession‎ No Call No Availability
70 658.827   Yes

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