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Tag:
Marketing
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Page 2 of 2
Title
Authors/Editors
Publisher
Type
Copies
Sales and Distribution Management: Text and Cases
Year
:
2005
ISBN
:
8174464166
ISBN 13
:
9788174464163
Call No
:
658.81
Gupta , S L
Excel Books
Books
1
Service management and marketing : a customer relationship management approach
Edition
:
2nd ed.
Year
:
2004
ISBN
:
9812531432
Call No
:
658.8
Gronroos,Christian
Books
1
Services marketing and management
Edition
:
1st ed.
Year
:
2003
ISBN
:
0761941584
ISBN 13
:
9788178293349
Call No
:
658.8
Gilmore , Audrey
SAGE Publications Ltd
Books
1
Strategic brand management : building, measuring, and managing brand equity
Edition
:
2nd ed.
Year
:
2003
ISBN
:
8177584871
ISBN 13
:
9788177584875
Call No
:
658.827
Keller, Kevin Lane
Prentice Hall of India
Books
1
Strategic marketing management
Year
:
2002
ISBN
:
0070486883
ISBN 13
:
9780070486881
Call No
:
658.8
Parry, E. Mark
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
1
2