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Category:
Marketing
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Page 1 of 2
Title
Authors/Editors
Publisher
Type
Copies
Service management and marketing : a customer relationship management approach
Edition
:
2nd ed.
Year
:
2004
ISBN
:
9812531432
Call No
:
658.8
Gronroos,Christian
Books
1
Strategic marketing management
Year
:
2002
ISBN
:
0070486883
ISBN 13
:
9780070486881
Call No
:
658.8
Parry, E. Mark
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
Services marketing : the indian perspective
Year
:
2002
ISBN
:
8174462678
ISBN 13
:
9788174462671
Call No
:
658.8009
Shanker , Ravi
Excel Books
Books
1
Brand positioning : strategies for competitive advantage
Edition
:
2nd ed.
Year
:
2005
ISBN
:
0070581592
ISBN 13
:
9780070581593
Call No
:
658.827
Sengupta , Subroto
Tata McGraw-Hill Publishing Company
Books
6
Branding
Year
:
2007
ISBN
:
8179926680
Call No
:
658.8
Vanauken , Brad
Jaico Publishing House
Books
2
Brand management : text and cases
Edition
:
2nd ed.
Year
:
2002
ISBN
:
8174464808
ISBN 13
:
9788174464804
Call No
:
658.827
Verma, V. Harsh
Excel Books
Books
2
Emotional Branding : The new paradigm for connecting brands to people
Edition
:
1st
Year
:
2001
ISBN
:
1581150784
ISBN 13
:
9781581150780
Call No
:
658.827
Gobe , Marc
Allworth Press
Books
1
Living brands
Year
:
2007
ISBN
:
0070659214
ISBN 13
:
9780070659216
Call No
:
658.827
Nadeau , A Raymond
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
Marketing channels
Edition
:
7th ed.
Year
:
2006
ISBN 13
:
9788120336339
Call No
:
658.84
Coughlan, T. Anne
Anderson ,Erin
Stern ,W. Louis
El-Ansary, I. Adel
PHI Learning Private Limited
Books
4
Marketing channel management : a customer-centric approach
Edition
:
1st ed.
Year
:
2001
ISBN 13
:
9780761995517
Call No
:
658.84
Venugopa , Pingali
SAGE Publications Pvt. Ltd
Books
2
1
2