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Category:
Marketing
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Page 2 of 2
Title
Authors/Editors
Publisher
Type
Copies
Marketing channels
Edition
:
7th ed.
Year
:
2006
ISBN 13
:
9788120336339
Call No
:
658.84
Coughlan, T. Anne
Anderson ,Erin
Stern ,W. Louis
El-Ansary, I. Adel
PHI Learning Private Limited
Books
4
Marketing management
Edition
:
14th ed.
Year
:
2013
ISBN
:
8131767167
ISBN 13
:
9788131767160
Call No
:
658.8
Kotler, Philip
Keller, Lane Kevin
Koshy, Abraham
Jha, Mithileshwar
Dorling Kindersley Pvt. Ltd.
Books
6
Sales management : analysis & decision making
Edition
:
6th ed.
Year
:
2007
ISBN 13
:
9788131502068
Call No
:
658.81
Ingram , N. Thomas
Laforge , W. Raymond
Avila , A. Ramon
Thomson
Books
1
Service management and marketing : a customer relationship management approach
Edition
:
2nd ed.
Year
:
2004
ISBN
:
9812531432
Call No
:
658.8
Gronroos,Christian
Books
1
Services marketing : the indian perspective
Year
:
2002
ISBN
:
8174462678
ISBN 13
:
9788174462671
Call No
:
658.8009
Shanker , Ravi
Excel Books
Books
1
Strategic marketing management
Year
:
2002
ISBN
:
0070486883
ISBN 13
:
9780070486881
Call No
:
658.8
Parry, E. Mark
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
The marketing imagination
Year
:
1983
ISBN
:
0029188407
ISBN 13
:
9780029188408
Call No
:
658.8
Levitt, Theodore
Free Press
Books
1
1
2
