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Tag: Marketing [ All ]

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  Title Copies
Building Strong Brands 
Year: 1996 
ISBN: 002900151X 
ISBN 13: 9780029001516 
Call No: 658.827 
Marketing channel management : a customer-centric approach 
Edition: 1st ed. 
Year: 2001 
ISBN 13: 9780761995517 
Call No: 658.84 
Case Studies in : Marketing management 
Edition: 1st ed. 
Year: 2012 
ISBN 13: 9788131761397 
Call No: 658.8009 
Strategic brand management : building, measuring, and managing brand equity 
Edition: 2nd ed. 
Year: 2003 
ISBN: 8177584871 
ISBN 13: 9788177584875 
Call No: 658.827 
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
Year: 2005 
ISBN: 1591396190 
ISBN 13: 9781591396192 
Call No: 658.802 
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