Librarika: Browse items tagged by "Marketing"

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	Title	Authors/Editors	Publisher	Type	Copies
	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Year: 2005 ISBN: 1591396190 ISBN 13: 9781591396192 Call No: 658.802	Mauborgne, Renée Kim, W. Chan	Harvard Business School Press	Books	3
	Strategic brand management : building, measuring, and managing brand equity Edition: 2nd ed. Year: 2003 ISBN: 8177584871 ISBN 13: 9788177584875 Call No: 658.827	Keller, Kevin Lane	Prentice Hall of India	Books	1
	Case Studies in : Marketing management Edition: 1st ed. Year: 2012 ISBN 13: 9788131761397 Call No: 658.8009	Kumar , Ramesh S	Pearson Education India	Books	1
	Marketing channel management : a customer-centric approach Edition: 1st ed. Year: 2001 ISBN 13: 9780761995517 Call No: 658.84	Venugopa , Pingali	SAGE Publications Pvt. Ltd	Books	2
	Building Strong Brands Year: 1996 ISBN: 002900151X ISBN 13: 9780029001516 Call No: 658.827	Aaker, A. David	Free Press	Books	1
	Brand positioning : strategies for competitive advantage Edition: 2nd ed. Year: 2005 ISBN: 0070581592 ISBN 13: 9780070581593 Call No: 658.827	Sengupta , Subroto	Tata McGraw-Hill Publishing Company	Books	6
	Consumer behavior Edition: 10th ed. Year: 2010 ISBN: 8131731561 ISBN 13: 9788131731567 Call No: 658.8342	Schiffman , G. Leon Kanuk , Lazar Leslie Kumar , Ramesh S	Dorling Kindersley Pvt. Ltd.	Books	7
	Services marketing and management Edition: 1st ed. Year: 2003 ISBN: 0761941584 ISBN 13: 9788178293349 Call No: 658.8	Gilmore , Audrey	SAGE Publications Ltd	Books	1
	Strategic marketing management Year: 2002 ISBN: 0070486883 ISBN 13: 9780070486881 Call No: 658.8	Parry, E. Mark	Tata McGraw-Hill Publishing Com. Ltd.	Books	1
	Retailing: environment and operations Year: 2002 ISBN: 8131501639 ISBN 13: 9788131501634 Call No: 658.87	Newman, J. Andrew Cullen ,Peter	Cengage India	Books	2

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