Strategic management and competitive advantage: Concepts
Type
Book
Authors
ISBN 10
8120333772
ISBN 13
9788120333772
Category
Marketing
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Publication Year
2008
Publisher
Pages
380 p.
Subject
Strategic planning , Business planning , Industrial management
Abstract
This book introduces a theory-based, multi chapter organizing framework to add additional structure to the field of strategic management. Value, Rarity, Immutability, Organization (VRIO) is the mechanism that integrates two theoretical frameworks - the positioning perspective and the resource-based view. The book explains VIRO framework to use in analyzing case and business situations.
Number of Copies
1
