Contemporary strategic management
Type
Book
Authors
ISBN 13
9781403913272
Category
Marketing
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Publication Year
2004
Publisher
Pages
xxiv, 520 p.
Subject
Strategic planning | Strategic management.
Abstract
"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--Jacket
Number of Copies
1
