Strategic management : formulation, implementation, and control

Type
Book
Authors
Pearce, John A. ( John A. Pearce )
Robinson, Richard B. ( Richard B. Robinson )
 
ISBN 10
0070603936 
ISBN 13
9780070603936 
Category
Management   [ Browse Items ]
Publication Year
2005 
Publisher
Pages
xi,(various pagings) 
Subject
Strategic planning | Strategisch management | Strategisches Management 
Abstract
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors. 
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