Strategic management

Type

Book

Authors

Ansoff, Igor H. ( H. Igor Ansoff )

ISBN 10

0230525482

ISBN 13

9780230525481

Tags

Industrial management, Strategic planning, Management & management techniques. Business and Management. International Business

Abstract

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Number of Copies