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Call No:
658.8
[
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]
Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
Service management and marketing : a customer relationship management approach
Edition
:
2nd ed.
Year
:
2004
ISBN
:
9812531432
Call No
:
658.8
Gronroos,Christian
Books
1
Business Market Management(B2B) : understanding, creating, and delivering value
Edition
:
3rd ed.
Year
:
2011
ISBN
:
1849732361
ISBN 13
:
9781849732369
Call No
:
658.8
Anderson, James C.
Narus, James A.
Das, Narayandas
Seshadri, D.V.R.
Pearson India
Books
1
Marketing: an introduction
Edition
:
7th ed.
Year
:
2005
ISBN
:
8131706915
ISBN 13
:
9788131706916
Call No
:
658.8
Armstrong, Gary
Kotler, Philip
Pearson Education
Books
1
Services marketing : people, technology, strategy
Edition
:
5th ed.
Year
:
2006
ISBN
:
8177584502
ISBN 13
:
9788177584509
Call No
:
658.8
Lovelock , Christopher
Wirtz ,Jochen
Chatterjee , Jayanta
Pearson Education
Books
2
Marketing management : text and cases
Edition
:
2nd ed.
Year
:
2007
ISBN
:
8174465480
ISBN 13
:
9788174465481
Call No
:
658.8
Panda, Tapan K.
Excel Books
Books
1
Service Marketing : concept ,planning and implementation
Edition
:
1st ed.
Year
:
2006
ISBN
:
8174464778
ISBN 13
:
9788174464774
Call No
:
658.8
Bhattacharya, C.
Excel Books
Books
1
Branding
Year
:
2007
ISBN
:
8179926680
Call No
:
658.8
Vanauken , Brad
Jaico Publishing House
Books
2
Marketing Services
Year
:
2009
ISBN 13
:
9788179929223
Call No
:
658.8
Vedulla,Ramana venkata
Jaico Publishing House
Books
1
Marketing management
Edition
:
12th ed.
Year
:
2006
ISBN
:
8120327993
ISBN 13
:
9788120327993
Call No
:
658.8
Kotler, Philip
Keller, Lane Kevin
Prentice Hall of India Private Ltd
Books
3
Marketing : cases and concepts
Edition
:
13th ed.
Year
:
2006
ISBN
:
0070600902
Call No
:
658.8
Etzel, Michael J.
Walker, Bruce J.
Stanton, William J.
Pandit,Ajay
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
1
2
3