Services marketing : people, technology, strategy

Type
Book
Authors
Lovelock , Christopher ( Christopher Lovelock )
Wirtz ,Jochen ( Jochen Wirtz )
Chatterjee , Jayanta ( Jayanta Chatterjee )
 
ISBN 10
8177584502 
ISBN 13
9788177584509 
Category
Management   [ Browse Items ]
Publication Year
2006 
Publisher
Pearson Education 
Pages
594 p. 
Subject
Service industries--Marketing 
Tags
Service industries--Marketing, Professions--Marketing, Customer services--Marketing, Relationship marketingMarketing 
Number of Copies
2 
Accession‎ No Call No Availability
33 658.8   Yes
34 658.8   Yes

RELATED ITEMS

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.
Login Sign Up