Business Market Management(B2B) : understanding, creating, and delivering value

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Type
Book
Authors
Anderson, James C. ( James C. Anderson )
Narus, James A. ( James A Narus )
Das, Narayandas ( Narayandas Das )
Seshadri, D.V.R. ( D.V.R.Seshadri )
ISBN 10
1849732361
ISBN 13
9781849732369
Category
Marketing
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Publication Year
2011
Publisher
Pages
470 p.
Subject
Industrial marketing
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Praxis Business school | 114 | 658.8 | 1 | Yes |