Marketing : cases and concepts

Type
Book
Authors
Etzel, Michael J. ( Michael J.Etzel )
Walker, Bruce J. ( Bruce J. Walker )
Stanton, William J. ( William J Stanton )
Pandit,Ajay ( Ajay Pandit )
 
ISBN 10
0070600902 
Category
Marketing  [ Browse Items ]
Publication Year
2006 
Publisher
Tata McGraw-Hill Publishing Com. Ltd., United States 
Pages
735 p. 
Subject
Marketing--Management 
Number of Copies
1 
Accession‎ No Call No Availability
205 658.8   Yes

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