Marketing management : cases and concepts

Type
Book
Authors
Dholakia, Nikhilesh ( Nikhilesh Dholakia )
Khurana, Rakesh ( Rakesh Khurana )
Bhandari, Labdhi ( Labdhi Bhandari )
Jain, Abhinandan K. ( Abhinandan k. Jain )
 
ISBN 10
0333902750 
ISBN 13
9780333902752 
Category
Marketing  [ Browse Items ]
Publication Year
1978 
Publisher
Macmillan, United States 
Pages
643 p. 
Subject
Marketing--Management 
Number of Copies
1 
Accession‎ No Call No Availability
192 658.8   Yes

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