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Call No:
658.8
[
All
]
Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Principles of marketing
Edition
:
12th ed.
Year
:
2006
ISBN
:
8131502937
ISBN 13
:
9788131502938
Call No
:
658.8
Kurth, David L.
Boone, Louis E.
Thomson
Books
1
Service management and marketing : a customer relationship management approach
Edition
:
2nd ed.
Year
:
2004
ISBN
:
9812531432
Call No
:
658.8
Gronroos,Christian
Books
1
Service marketing
Edition
:
4th ed.
Year
:
2006
ISBN
:
0070660077
ISBN 13
:
9780070660076
Call No
:
658.8
Zeithalm ,A.Valerie
Gremler ,D. Dwayne
Bitner , Jo Mary
Pandit,Ajay
McGraw-Hill
Books
9
Service Marketing : concept ,planning and implementation
Edition
:
1st ed.
Year
:
2006
ISBN
:
8174464778
ISBN 13
:
9788174464774
Call No
:
658.8
Bhattacharya, C.
Excel Books
Books
1
Services Marketing
Year
:
2008
ISBN
:
8177586734
Call No
:
658.8
Verma, V. Harsh
Dorling Kindersley Pvt. Ltd.
Books
2
Services marketing : people, technology, strategy
Edition
:
5th ed.
Year
:
2006
ISBN
:
8177584502
ISBN 13
:
9788177584509
Call No
:
658.8
Lovelock , Christopher
Wirtz ,Jochen
Chatterjee , Jayanta
Pearson Education
Books
2
Services marketing and management
Edition
:
1st ed.
Year
:
2003
ISBN
:
0761941584
ISBN 13
:
9788178293349
Call No
:
658.8
Gilmore , Audrey
SAGE Publications Ltd
Books
1
Strategic marketing management
Year
:
2002
ISBN
:
0070486883
ISBN 13
:
9780070486881
Call No
:
658.8
Parry, E. Mark
Tata McGraw-Hill Publishing Com. Ltd.
Books
1
The marketing imagination
Year
:
1983
ISBN
:
0029188407
ISBN 13
:
9780029188408
Call No
:
658.8
Levitt, Theodore
Free Press
Books
1
1
2
3