Competitive advantage : creating and sustaining superior performance : with a new introduction
Type
Book
Authors
ISBN 13
9780684841465
Category
Marketing
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Publication Year
1998
Publisher
Pages
xxiv, 557 p.
Subject
Competition | Industrial management | Strategisch management | Concurrentie
Abstract
The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.
Number of Copies
5
