Convergence marketing: strategies for reaching the new hybrid consumer

Type
Book
Authors
Wind, Yoram ( Yoram Wind )
Mahajan, Vijay ( Vijay Mahajan )
Gunther, Robert E ( Robert E Gunther )
 
ISBN 10
0130650757 
ISBN 13
9780130650757 
Category
Marketing  [ Browse Items ]
Publication Year
2002 
Publisher
Prentice Hall 
Pages
336 p. 
Subject
0130650757 
Number of Copies
1 
Accession‎ No Call No Availability
221 658.84   Yes

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