Managerial economics : analysis, problems, cases
Type
Book
Authors
ISBN 10
0470009934
ISBN 13
9780470009932
Category
Economics
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Publication Year
2004
Publisher
Pages
xxvi, 742 p.
Subject
Managerial economics.
Abstract
Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world. The Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring "10 principles of economics for managers," which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems.
Number of Copies
1
