Handbook of Relationship Marketing
Type
Book
Authors
ISBN 10
8178291045
ISBN 13
9788178291048
Category
Unknown
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Publication Year
2019
Publisher
Description
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. - from Amzon
Number of Copies
1
