Industrial Marketing
Type
Book
Authors
ISBN 10
0195677943
ISBN 13
9780195677942
Category
Management
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Publication Year
2006
Publisher
Pages
568 p.
Subject
Industrial marketing
Abstract
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
Number of Copies
2
