Innovation management : strategies, concepts and tools for growth and profit
Type
Book
Authors
ISBN 13
9780761935278
Category
Management
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Publication Year
2007
Publisher
Pages
491 p.
Subject
Strategic planning
Tags
Abstract
The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
Number of Copies
1