Innovation management : strategies, concepts and tools for growth and profit

Type
Book
Authors
Maital, Shlomo ( Shlomo Maital )
Seshadri, D.V.R. ( D.V.R.Seshadri )
 
ISBN 13
9780761935278 
Category
Management   [ Browse Items ]
Publication Year
2007 
Publisher
Pages
491 p. 
Subject
Strategic planning 
Abstract
The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive. 
Description
 
Biblio Notes
 
Number of Copies

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