Contemporary strategy analysis
Type
Book
Authors
ISBN 10
1405163097
ISBN 13
9781405163095
Category
Management
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Publication Year
2008
Publisher
Pages
xiii, 482 p.
Subject
Strategic planning | Business planning
Tags
Abstract
The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level.
Number of Copies
1
