Multivariate data analysis

Type

Book

Authors

Hair, Joseph F. ( Joseph F. Hair )

Black, William C. ( William C. Black )

Anderson, Rolph E. ( Rolph E. Anderson )

ISBN 10

8131715280

ISBN 13

9788131715284

Category

Publication Year

2006

Publisher

Pearson Education

Pages

923 p.

Subject

Multivariate analysis | Multivariate analyse | Datenanalyse

Abstract

For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.

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