Executive economics : ten essential tools for managers
Type
Book
Authors
ISBN 13
9780029197851
Category
Marketing
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Publication Year
1994
Publisher
The Free Press, United States
Pages
ix, 286 p.
Subject
Managerial economics
Abstract
As a science of decision-making, modern economics is unparalleled in its disciplined exploration of social dilemmas. This book explains how economic thinking can help clarify business decisions by using ten basic principles for calculating accurate costs, benefits, and prices.
Number of Copies
1
