Designing and managing a research project : a business student's guide

Type
Book
Authors
Polonsky, Michael Jay ( Michael Jay Polonsky )
Waller, David S. ( David S. Waller )
 
ISBN 10
8178294591 
ISBN 13
9788178294599 
Category
Guide Book  [ Browse Items ]
Publication Year
2005 
Publisher
Response Books, United States 
Pages
xi, 232 p. 
Subject
Business -- Research -- Methodology | Affaires -- Recherche | Onderzoeksmethoden 
Abstract
"This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful."--Jacket. 
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