Implementing strategic change : tools for transforming an organization
Type
Book
Authors
ISBN 10
0070585598
Category
Marketing
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Publication Year
2005
Publisher
Tata McGraw-Hill Publishing Com. Ltd., United States
Pages
230 p.
Subject
Organizational change | Customer relations | Leadership
Abstract
"Implementing Strategic Change is the first book to address every aspect of responding to change, from strategy to implementation, and outline an all-in-one program for proactively leading change instead of reactively addressing its impacts. This timely book examines a number of proven organizational performance improvement models, drawing on the best of each to create a comprehensive method for establishing a customer-focused culture throughout all levels of an organization."--Jacket.
Number of Copies
1
