Marketing engineering : computer-assisted marketing analysis and Planning

Type

Book

Authors

Lilien, Gary L. ( Gary L. Lilien )

Rangaswamy, Arvind ( Arvind Rangaswamy )

ISBN 10

8129700050

ISBN 13

9788129700056

Category

Marketing [ Browse Items ]

Publication Year

2003

Publisher

Pearson Education

Pages

517 p.

Subject

Marketing--Decision making--Data processing

Number of Copies

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Praxis Business school	212	658,8020	1			Yes

No reviews posted yet.

Please login to write a review.

Praxis Library and Information Centre