Consumer behavior I : research and influences
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Type
Book
Authors
Hogg, Margaret K. ( Margaret K Hogg )
ISBN 10
1412908418
ISBN 13
9781412908412
Category
series
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Publication Year
2005
Publisher
Volume
v-i
Pages
380 p.
Tags
Description
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior. - from Amzon
Number of Copies
5