The Creative Business Guide to Running a Graphic Design Business
By Cameron S. Foote.
Description
The only complete manual for running and maintaining a design business. Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas func...
ISBN(s)
0393731499, 9780393731491
