Guiding Growth: How Vision Keeps Companies on Course
By Mark Lipton.
Description
When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore the implementation - a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists because today's fast-paced world demands short-term fixes-pressuring executives to make tactical decisions that ultimately create larger strategic problem...
ISBN(s)
1578517060, 9781578517060
