Strategic Management
By Pearce.
Description
Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from long-time adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 9th edition will once again include numerous "Business Week" short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide ...
ISBN(s)
0071167145, 9780071167147
